The Strategist

Close-up portrait of a woman with long brown hair and blue eyes, wearing a black turtleneck against a light background.

I trained as a painter at Pratt. I created to convey a reckoning. I wanted to orchestrate a feeling, a journey.
Not to the same place.
Somewhere.
The voyage is theirs.
The conditions are mine.
I came to marketing because that is exactly the job.

That is what I do for agencies and mission-driven organizations. I bring clarity to the communication problem: the one underneath the content calendar, the campaign brief, and the question of why nothing is landing. Strategy, messaging, and systems. Built to hold.

The work has produced 289,000+ impressions with 107% year-over-year growth, 166% increases in engagement, and organizations that finally feel like themselves online. Numbers matter. So does the work that gets you there.

I work with organizations that take their work seriously and need a strategist who does too. Based in Atlanta. Available for fractional, embedded, and project-based engagements.